Active Rideshop's "The Workshop"

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Active Rideshop's "The Workshop"
by WoodSmithe and Sew Creative

Active Rideshop set out to create a cause-based retail experience in the most prominent location inside of their Santa Monica location. We worked closely with Sew Creative, their marketing agency, who architected the retail marketing initiative, and partnered with four influential Los Angeles nonprofits to create a multidimensional merchandising environment.

Materials: palette wood, laser etch, steel, digital UV

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